Filter out the wrong-fit visitors
Setting expectations at acquisition reduces early churn before users even start, by aligning the promise with what the product delivers.
OPPORTUNITYOPP-10.12
Free while in betaSee every touchpoint.
See every touchpoint.
Hear the why.
Touchplot blends your analytics, voice-of-customer, and support signals into one live Customer Journey Map — see where people drop off, hear how they felt about it, and act before it becomes churn.
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CJM · Digital productLive
▾Phases
Sign up
Onboarding
First Value
▾Steps
Register
Enter the app
Take first actions
Reach value
▾Metrics
Sign-up conversion
68%152 visitors
Onboarding pass-through
9.15%
Below target
CAC
$168152 users
Time to first value
168h152 users
▾Experience
- “Not sure who this is for”
- “Looks interesting, I'll try it”
- “Way too much going on”
- “I don't know where to start”
- “Oh, this is actually useful”
- “Now I get why this matters”
- “Finally it clicks”
- “Got my first real result”
▾Opportunities
Cut early churn
Shifting onboarding focus from features to the user's goal can meaningfully lift activation.
OPPORTUNITYOPP-20.12
Speed up the aha moment
Shortening time-to-first-value directly drives retention and LTV, especially in product-led models.
RISKOPP-30.12
Value moment lands
Users who reach the first tangible result describe a clear, repeatable payoff worth protecting.
WINOPP-4
▾Insights
😕
Many sign-ups aren't ICP
Nearly half of new users arrive with use cases the product doesn't cover in the first 1–2 weeks, seeding early disappointment.
RISKINS-1
😟
CX breaks before the product can prove itself
Most users complete onboarding but can't tell which action leads to the core value, so CX breaks before the first useful result.
RISKINS-2
😀
Users reach value along different paths
Those who get a first tangible win in the first days retain far better — regardless of overall product polish.
WININS-3
😀
Value moment is sticky
The first real outcome becomes the anchor users return to and describe to others.
WININS-4
▾Solutions
Manage expectations at acquisition
Segment landing pages and messaging by core use case, add a clear "who it's for / not for", and route wrong-fit visitors out early.
OPPORTUNITYSOL-1
Goal-based onboarding
Onboard around the user's job: start with the goal and expected outcome, then the minimal set of steps to get there.
OPPORTUNITYSOL-2
Personalized paths to first value
Define distinct first-value paths for key segments and guide them in-product via prompts, triggers and journey logic.
OPPORTUNITYSOL-3
Protect the value moment
Instrument and safeguard the steps that lead to the first result so it stays fast and reliable as the product grows.
WINSOL-4
How Touchplot is different
Three things you won't find in your current stack
Living, not static
Your journey map updates itself as new events and responses come in — no more slide decks going stale in a week.
vs. journey maps in Miro or slides
Signals + feelings, one view
Funnel metrics sit on the same axis as survey responses and support tickets. Emotion is a layer, not a separate tool.
vs. Amplitude + Dovetail stitched together
Zero pipeline to maintain
Connect a source in a dropdown. No SQL, no dbt, no warehouse. Surveys are built in — no third-party account to juggle.
vs. data-team-heavy stacks
What early users say
Built with design partners across CX, product, and support
“Our CX reviews used to take a week — now they take a Tuesday.”
“I connected Shopify and a survey — the map filled itself in.”
“Finally, voice-of-customer sits right next to the funnel.”
Ready to see every touchpoint?
Start free — no credit card required. Set up your first live journey map in under 5 minutes.
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