10 real maps · every industry

Peek inside a real customer journey map

Each one is a live Touchplot workspace — funnel metrics, voice-of-customer, and opportunities on a single canvas. Open one, click around, then build your own in minutes.

Start free →Tour the sample map
BookStayReview
Biggest drop-off marked
Hotels

The guest stay, end to end

Booking to check-in to check-out to the review — where a slow front desk or a missed request quietly costs you the next stay.

  • Check-in friction
  • Service recovery
  • Review sentiment
Open live mapLive
BookVisitFollow-up
Biggest drop-off marked
Private clinics

Patient journey, booking to follow-up

Appointment, intake, consultation, follow-up — the anxiety and relief along the way, and the moments that earn a patient's trust.

  • Booking friction
  • Wait-time anxiety
  • Follow-up gaps
Open live mapLive
PitchDeliverRenew
Biggest drop-off marked
Consulting

The client engagement lifecycle

Pitch to onboarding to delivery to renewal — where trust is built, where scope wobbles, and where the next engagement is won.

  • Onboarding clarity
  • Scope moments
  • Renewal signals
Open live mapLive
Sign upUseRenew
Biggest drop-off marked
Telecom

The subscriber lifecycle

Sign-up, activation, billing, support, churn — the high-friction touchpoints where a subscriber decides to stay or switch.

  • Activation drop-off
  • Bill shock
  • Churn triggers
Open live mapLive
OpenTransactSupport
Biggest drop-off marked
Banking

Account holder journey

Onboarding, KYC, first transaction, support — a high-trust, high-compliance flow where friction and reassurance both move the needle.

  • KYC friction
  • Trust moments
  • Support effort
Open live mapLive
DreamTripReturn
Biggest drop-off marked
Travel

The trip, from dream to return

Inspiration, booking, the trip itself, coming home — where excitement peaks, where stress creeps in, and what brings travelers back.

  • Booking confidence
  • In-trip stress
  • Rebooking intent
Open live mapLive
BrowseBuyReturn
Biggest drop-off marked
Retail

Shopper journey, online to store

Browse, cart, checkout, delivery, return — the omnichannel moments where carts are abandoned and loyalty is earned.

  • Cart abandonment
  • Fulfilment gaps
  • Return experience
Open live mapLive
Sign upActivateUpgrade
Biggest drop-off marked
Digital / SaaS

Free-trial to activation

Sign-up, onboarding, the aha moment, upgrade — where trials stall, what users say in-app, and the fixes that lift activation.

  • Activation drop-offs
  • In-app feedback
  • Aha-moment mapping
Open live mapLive
SearchFlyArrive
Biggest drop-off marked
Airlines

Flyer journey, search to arrival

Search, booking, airport, in-flight, arrival — the anxious and delightful moments across a journey with little room for error.

  • Booking clarity
  • Disruption recovery
  • Loyalty moments
Open live mapLive
EnrollLearnFinish
Biggest drop-off marked
Education

Learner journey, enrollment to alumni

Discovery, enrollment, learning, completion — where prospective students drop off and where engagement turns into a finished course.

  • Enrollment friction
  • Engagement dips
  • Completion drivers
Open live mapLive

Your industry, mapped

Draft your own with AI in 5 minutes — free while in beta.

Start free

Don't see your industry? Ask us for a walkthrough — or just draft your own.

Your map could be next

Draft a journey with AI, enrich it with your own research, and share it as a link — free while Touchplot is in beta.

Start free →See how it works